Branding extends beyond marketing and advertising. It combines design, messaging, and reputation management. When done properly, it provides firms a unique identity.
Smart branding may foster enduring loyalty and advocacy when customers connect with that identity.
How branding is doing entering 2023?
Visuals account for 55% of initial brand impressions.
First impressions are typically visual, whether consumers are meeting a new person or a brand. Smart design decisions help firms stand out from the competition and create a positive impression. Since were at it, check out out our visuals on our website here.
Color increases brand recognition by up to 80%
With the use of 10 branding palettes, 2,500 people were asked to identify the brand. Just by looking at Google’s recognizable hues of blue, green, yellow, and red, 91% of people were able to guess it.
Colors, like features, follow the changes of the emotions.
– Pablo Picasso
Blue appears in the logos of 40% of Fortune 500 organizations.
Color elicits psychological responses in us. Blue can evoke feelings of calm and trust. It’s frequently linked to professionalism and stability. It’s no surprise that it’s the most commonly used color in brand design. We had last month a article discussing the new trends regarding color’s, check it out here.
64% of consumers have tagged a branded hashtag on social media
User-generated content can help with branding. Social media users constantly promote brands using branded hashtags. Users are also more likely to share branded content when brands share user-generated content.
Facebook is the top overall platform for brand research
The king of social media is the most popular platform for brand research, but the picture changes when different demographics are considered.
There are over 10,000 branding and positioning agencies worldwide.
A database of marketing and communications agencies, listed 10,698 branding and positioning agencies. Only in the United States do 3,079 branding agencies exist.
It is impossible for branding to succeed without a human component. In order to compete in the market of today, brands need personalities, beliefs, and values.
There are tremendous demands from consumers. They must be aware of the values represented by their brands and be able to verify that they keep their word.