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Web Design Practices for 2023 & Beyond

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Consistent Branding

Since your brand is the cornerstone of your company, maintaining brand consistency across all of your client touchpoints is crucial. Your website is part of that.

Your iconography, color palette, and logo should all be consistent. Your brand voice and essential messaging follow the same principle. Your website’s value proposition, appearance, and tone should all be reinforced.

Ensure that you continue to build on the foundation you established when developing your brand. Your marketing efforts will be more successful and help establish brand equity if you concentrate on consistency.

Intuitive Navigation

Your website might offer users access to a wealth of useful information or a solution to challenging challenges. However, it shouldn’t resemble a treasure hunt. In order for consumers to naturally browse your material, your navigation and buttons should be simple and straightforward.

There are several methods for doing this:

  • Simple, familiar terms like “About,” “Services,” and “Contact” are normally advised to be used in your navigation.
  • Adjust your navigation based on the content of your website: If your website has a small amount of content, you may only need a few navigational links. You may need more precise navigation for content that is heavier.
  • Breadcrumbs ability to monitor and show a user’s location. They make it simple for users to navigate back to a previous page.

The only real valuable thing is intuition – Albert Einstein


Because websites require visitors to read countless lines of text in order to understand what the business has to offer, many websites fail to engage users. On the other hand, websites with little text and lots of visual features (such as pictures, videos, and graphics) present the information in a style that is easy for visitors to understand. In the software and technology industries, product screenshots are very effective. They assist people in comprehending what the product does and the type of experience they can anticipate without requiring them to read lengthy and complex descriptions.


Clean Design

Your website must be simple to skim and have simply digestible content.

Being aware of the cognitive load of your user is a good practice. Avoid inundating viewers with an overabundance of color, graphics, and copy. Instead, make your website user-friendly and pleasurable for them by using a simple design and only meaningful content.

Making a visual hierarchy is one approach to achieve this. It is the ranking of the relevance of each design component on a website. For instance, a huge, bold, central headline conveys importance more effectively than one that is smaller, less distinctively colored, or offset on the page.


People most frequently make sense of the world and establish social connections through stories. Everybody loves a good narrative, and we all devour it.

The best stories evoke strong feelings in the audience. One major strategy they use to remove obstacles to comprehension and involvement is this. So instead of opening with facts, use storytelling to engage your audience more successfully. Integrating brand storytelling and narrative strategies is particularly beneficial for websites.

Monitor Site Speed

Any website’s overall user experience is greatly influenced by its site performance.

A slow website does more than just irritate your visitors. Users frequently leave a slow website, which can have serious ramifications for your company. If you want to get seen, you need make sure your website is quick because Google takes site performance into account when calculating your search ranking.

A/B Testing

A/B testing compares various iterations of a website to determine which one achieves a particular objective the best. This could involve figuring out which headlines are more effective, which CTAs are more effective, or which images and other visual content get people excited.

Making the right data collection decisions takes the guesswork out of website optimization. It is always a good design practice to base decisions on statistical data.


There’s a lot of information here, but the most important takeaway is that if you want business results you can’t just build a website and then leave it. Your website requires ongoing optimizations and improvements to serve your customers and company. This is particularly true if you’re going through a full website redesign.

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