If you sell on Etsy, you understand the importance of returning customers. However, Etsy can only help your small businesses grow on their platform… It can be tempting, however, to spend too much time working on your products on Etsy’s platform and not enough time marketing on other digital platforms, such as a website.
1. Why a blog is needed?
Blogging is a low-cost way for Etsy sellers to gain online visibility, grow their brand, differentiate themselves from competitors, and attract more prospective customers. When you mention product comparisons on your blog, for example, include a link to your site. Readers can visit your website store and see how low your prices are, which makes them want to buy directly from you.
2. A blog can get you a following
You can share a lot of information about your Etsy business on a blog because you have the freedom to write as much or as little as you want, as opposed to the limited space you have as part of an Etsy listing or on your shop profile.
But, more importantly, blogs enable interaction between you and your customers.
Conversation is king. Content is just something to talk about.
3. Your Blog gets found in Google
You can optimize your Etsy shop to appear higher in search engine results, but having a website / blog will help more people find you. To improve search engine rankings, include keywords related to your handmade business in blog content and headings.
Google values fresh content, so keeping your blog updated on a regular basis, say once or twice a week, may result in higher rankings.
4. Make use of your blog to explain your business
Use your blog to display photos of your workstation / craft areas as well as the various stages of your creative process (without giving too much away of course). Tell product stories – explain what inspires you and what drives you to see an idea through to completion.
5. Build your Brand
You can begin to build your own brand identity – one that your followers will recognize and associate with your products – by consistently writing about and showcasing your work.
6. Sell your Products on your own blog
It’s very easy to convert your blog into an online store. Some WordPress themes (designs) include an online store page. Mine does, but I’ve turned it off until I have more products to sell.
Connect your blog to Google’s Adsense, and get paid by the views you get, interesting no?
9. Dont fall behind, start today
You may be wondering how you’ll find time to blog while also running your Etsy shop (and everything else you do in your life). However, blogging does not have to take up a lot of time; you can begin with just an hour per week!